Writing an Marketing Resume (With Template and Example)

Include a personal profile or introduction statement at the top of your resume

Fermentum quis tincidunt nunc dui egestas. Vel fringilla odio amet sed dignissim purus id aliquam commodo egestas parturient viverra tincidunt viverra condimentum adipiscing consectetur placerat odio justo neque neque. Tristique adipiscing purus platea quis blandit sollicitudin tortor magna vulputate condimentum nullam lorem pharetra lorem et urna.

Erat scelerisque eu dui diam varius in proin sit elementum amet vitae et.
Enim elementum bibendum habitasse mauris at amet aliquet morbi risus.
Ipsum ultrices sit massa amet nulla lobortis justo pharetra metus mattis felis.
Tempor sollicitudin et maecenas aliquam turpis suspendisse non eget.

Add an infographic element that displays your best traits and accomplishments

Add Infographic - Jobboardly X Webflow Template — Erat scelerisque eu dui diam varius in proin sit elementum amet vitae et.

Use headings and subheadings throughout your resume to highlight key sections and make the information easier to read

At montes at ut arcu ut faucibus tempor pretium. In lobortis id nisi cursus massa vel volutpat mauris. Turpis vitae mi nibh gravida id adipiscing. Convallis turpis pellentesque bibendum velit facilisi. Quam vitae lacus nullam lorem adipiscing suspendisse quis tortor aenean. Massa ipsum accumsan arcu.

Feugiat in feugiat egestas scelerisque eget phasellus ipsum imperdiet.
Convallis nulla id quis suspendisse enim molestie sed feugiat neque egestas.
Natoque in massa mi quis. Mi amet sed curabitur in urna venenatis sem.
Id viverra sed pellentesque rhoncus eu gravida suscipit et vulputate.

Utilize space by using bullet points to outline skills and job qualifications

“Nec nunc morbi dolor volutpat a ullamcorper fusce gravida condimentum sit turpis nunc est vitae ornare augue odio nec varius sed”

Incorporate visuals and images such as graphs and charts

What Makes a Marketing Resume Stand Out?

Most marketing resumes sound like they were written by an AI bot trained on LinkedIn buzzwords. “Strategic leader.” “Cross-functional campaigns.” “Results-driven.” You’ve seen it. You’ve probably written it.

The best marketing resumes don’t just check boxes... they tell a story. They’re clear, intentional, and sound like someone you’d actually want to work with. Below, you can toggle between a good and bad resume to see how a few key changes make all the difference.

John Smith

555-123-4567 | jsmith@email.com
Austin, TX | linkedin.com/in/bevolonghorn

EXPERIENCE

Marketing Manager – ACME Corp, Austin, TX

Jan 2021 – Present

Rescued a holiday paid campaign that tanked after week one; restructured creative around UGC and rebuilt targeting to hit a 5.1x ROAS by end of quarter
Coached a junior content team into launching Acme’s first SEO-focused blog strategy, resulting in a 78% traffic lift in six months
Ran monthly messaging syncs across product, sales, and CS to eliminate inconsistencies and create a unified go-to-market narrative
Launched onboarding email flow that increased trial-to-paid conversions by 18%, A/B testing copy and CTAs over 3 weeks
Partnered with analytics to build dashboards that helped shift the team from reactive to proactive on performance

Content Marketing Associate – Brightline Media, Remote

July 2019 – Dec 2021

Wrote, edited, and published over 40 B2B blog posts focused on performance marketing and growth strategy
Collaborated with designers to launch quarterly gated content, generating over 1,500 MQLs
Helped restructure content calendar and developed campaign briefs aligned to new ICP insights

Marketing Analyst – UT Austin Admissions, Remote

July 2018 – May 2019

Created content for email and social media campaigns targeting prospective students
Improved engagement rates by 22% by shifting campaign tone and messaging themes
Assisted with event marketing for campus tours, leading to record RSVPs for Spring Preview Day

LEADERSHIP & COMMUNITY INVOLVEMENT

Marketing Mentor – UT Alumni Program, Austin, TX

Advised three graduating seniors on career paths, portfolio development, and job search strategies
Spearheaded cross-functional content testing to explore tone and voice experimentation in B2B writing

SKILLS

Technical: Paid Media (Meta, Google), Looker, UGC, Figma, Copywriting, Email Lifecycle, SEO
Languages: Native English, Conversational Spanish
Certifications: Meta Ads Manager (2023), Google Analytics Individual Qualification (2022)
Interests: Brand Strategy, Creative Writing, Climbing, Podcasts, Urban Design

EDUCATION

The University of Texas at Austin – BBA, Marketing (May 2018)

Why the Good Resume Works (And the Bad One Falls Flat)

It sounds human, not corporate: The good version tells real stories with personality. The bad one sounds like a template.
Quantified results: We see ROAS, conversion lifts, and content output; proof of impact.
Strategic thinking: The good version shows how the marketer thinks, not just what they did.
Soft skills made visible: Coaching, collaboration, alignment, baked into the bullets.
Voice and clarity: It sounds like someone who gets it and who knows how to write, lead, and build brand momentum.

Click here to learn more on how to write a marketing resume that doesn’t suck