Trying to Write a Marketing Resume That Doesn’t Suck
A clear, no-nonsense playbook for building a marketing resume that truly represents you and gets results
Tyler Bugeaud
Duey, Co-founder
Include a personal profile or introduction statement at the top of your resume
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Add an infographic element that displays your best traits and accomplishments
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Use headings and subheadings throughout your resume to highlight key sections and make the information easier to read
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Utilize space by using bullet points to outline skills and job qualifications
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Incorporate visuals and images such as graphs and charts
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Your Marketing Resume Deserves Better
There’s a moment in every marketer’s job search where you stare at your resume and think: “Why does this sound like a parody of myself?”
You’ve Googled a few templates, pasted in bullet points from your last job, and added just enough jargon to sound “strategic.”
You read it back… and it sounds fine. Too fine. Like every other marketing resume floating around out there.
And that’s the problem.
If you’re someone who’s built campaigns, led teams, crafted messaging, and grown real brands, then your resume should feel like you.
Not like something slapped together by an AI bot trained on LinkedIn clichés.
Let’s fix that.
🧠 Start With What You’re Known For and Not Just What You Did
Every marketer has a thing.
Maybe you’re the data nerd who’s obsessed with dashboards... or content brain who can spin gold from a blank page... or a connector, i..e, the one who gets cross-functional teams to play nice.
That’s what belongs at the top of your resume. Not: “Results-driven marketing professional with 8+ years of experience.”
What’s your throughline? What kind of marketing manager are you?
💡 Pro Tip: Ask yourself if your old team had to describe your superpower in one sentence, what would they say?
❌ No One Cares That You “Led Cross-Functional Campaigns”
Seriously. Stop saying that.
Of course you worked cross-functionally. Every marketing manager does.
Of course you led campaigns. That’s the job.
What recruiters want to see is what made it interesting. Why it mattered. What happened.
✏️ Here’s a rewrite no one asked for:
Before:
Led cross-functional paid media campaign across Facebook and Instagram.
After:
Ran a holiday paid campaign that started tanking after week one, pivoted the strategy, restructured ad creative around UGC, and salvaged a 5.1x ROAS by end of quarter.
It’s messier.
It’s real.
It’s memorable.
🎯 Tailor Without Selling Out
You should tweak your resume for each job. That’s just part of the game.
But tailoring doesn’t mean stuffing it with buzzwords from the job description. It doesn’t mean erasing your voice.
The best tailoring is subtle.
🛠 Adjust your focus like you would a campaign:
- Is the role brand-heavy? Lead with positioning and storytelling.
- Is it performance-focused? Highlight growth wins and paid media.
- Applying at a B2B SaaS company? Lead with lifecycle strategy and funnel optimization.
You’re still you and just spotlighting the most relevant part of your experience.
🤖 AI Can Help You Write Faster But It Won’t Help You Sound Smarter
Let’s talk about the elephant in the (marketing Slack) room:
Everyone is using AI to write their resumes.
And it shows.
Most AI-generated resumes sound… fine.
They’re too safe. Too polished. Too… sterile.
And that makes them blend in more, not stand out.
A good resume doesn’t read like a corporate brochure. It reads like someone you’d actually want to work with.
If you’re using a tool (and yes, we build one), make sure it’s helping you clarify your voice and not replace it.
💬 Soft Skills Aren’t “Soft” When You Work in Marketing
Marketing teams don’t fall apart because of strategy.
They fall apart because of misalignment, unclear expectations, and bad communication.
If you’re the person who:
- Runs a post-mortem that doesn’t turn into a blame game
- Coaches a junior writer through their first client presentation
- Translates chaos into clarity during a launch...
Say that.
Example:
Helped a disjointed GTM team align on positioning for a mid-year product launch by facilitating two collaborative working sessions, resulting in a new messaging framework adopted across three business units.
That’s influence. That’s leadership. That’s what makes you more than a project machine.
🧃 Don’t Try to Sound Like the Brand
Marketers know how to write. We know how to tell stories. We build personas and guide messaging every day.
But when it comes to writing about ourselves?
We default to “professional mode.” We sound like the thing we’re trying to disrupt.
Stop that.
Your resume isn’t a pitch deck. It’s the copy on the back of the box.
You’re the product. Your bullet points are the ad copy.
If you wouldn’t run this language in a campaign, don’t use it in your job search.
📣 Final Thought: You’re a Marketer. Market Yourself Like You Mean It.
If your resume doesn’t tell me:
- Who you are
- What you do best
- Why I should care
…then all those beautifully crafted campaigns you’ve launched?
They might never get you in the door.
You don’t need a resume that’s perfect.
You need one that’s clear.
One that’s intentional.
One that sounds like you.
The good news? You already know how to do that.
You do it every day.
